Is there anything that has been missed out on that is worth noting? Please comment below.FINAL UPDATE: Cyber Monday is over.

Include sales and actionable data where possible. This approach is more across politics, individuals and general news, however, we can always look at making past comparisons and deriving what if scenarios (without providing fake news) like Politico have done, in order to provide subsequent investigative journalistic pieces.Īction – Consider investigative journalism, by comparing past Black Friday events.

So long as your audience is loyal and don’t mind a product link here or there, like Popsugar you can also distribute your guides on Pinterest or Instagram through pins and imagery. Popsugar – content distribution through Instagram and Pinterest You can take this to the next level like The Telegraph has done, with robot driven journalism.Īction – Conduct live reporting on events of other companies and general occurrences.Ĥ. Live reporting is definitely a move you can take as an alternative to developing content hubs, as you are benefiting from the freshness/temporal of searches that people are generating – accordingly, 25% of daily searches conducted on Google daily are from queries people have never searched for before (to confirm).īusiness Insider is not only providing their own purchase recommendations (similar to Buzzfeed), but they are conducting live reporting on other companies Black Friday deal events, which helps them leverage on other brand related searches. They have also added related categories to drive internal links (SEO) and returning visitors to the site for subsequent holidays.Īction – Develop themed news and/or resource hubs on the site, reflecting the holiday season, with internal links to other related pages. If you don’t have a team, you can even use Google Trends and social media to conduct a curated list of trending products.Īlthough this will need somewhat more time for planning from your end, Huffington Post is ready for providing pictures, videos and breaking Black Friday news. A topical curated list from Buzzfeed’s expert trendspotting contributors consisting of their brand partners has been put together to reach a wider audience.Īction – Leverage content syndication partners or reach out to key brands to create and syndicate an extensive guide through your newsletter list.

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